The best advertising tells the truth.
What makes Icy Hot great is the simple truth that, inside every bottle, there’s a tiny Shaquille O’Neal rallying a tiny Icy Hot army of tiny people in tiny tracksuits whose sole purpose in life is sacrificing themselves on a divine mission to beat the pain out of your body.
AD: Matt Cavallo | CD: Graham Davis
THE COMEBACK CAVALRY :30
Director: Keith Schofield
The Comeback Cavalry is also available in lavender.
Also Shaq and I are best friends now.
