Creative
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Heinz Ketchup Packet Roller

Since the dawn of time, man has been locked in a Sisyphean struggle with ketchup packets, and how to get all of the ketchup out of them.
Well, I’m happy to report that we solved the world’s problems.
Introducing the Heinz Ketchup Packet Roller - the dumbest, and most unnecessarily necessary, invention I’ve ever been a part of.

CW: Me, Funmi Adejobi, Farin Nikdel | AD: Leeya Rose Jackson | CD: Laddie Peterson & John Parker

HEINZ KETCHUP PACKET ROLLER

BUY IT HERE

RECEPTION

WE GENERATED 1B+ IMPRESSIONS.
BUT, COLBERT HATED IT

THESE PEOPLE WROTE ABOUT IT:
USA Today
Food And Wine
AdAge
CNN
iHeartMedia
Mashed
Mental Floss
Delish
etc.

PATENT

My dad is an engineer. He has multiple patents for extremely complicated things. I have always lived in his shadow - a disappointment, patentless and unfulfilled.
Until now.