Southwest Airlines wanted to send their Rapid Rewards members a birthday present in the digital space that was engaging but cost effective. So, we made a piñata.
How It Works:
1. Rapid Rewards member receives a personalized email on their birthday inviting them to join the party.
2. Member is redirected to the rapid rewards party domain where they are invited to "swing" at a piñata using either the accelerometer on their phone or their computer mouse/trackpad.
3. After a few swings, the piñata bursts open to reveal one of 12 unique Southwest-themed party gifs.