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Southwest Airlines

Southwest Airlines wanted to send their Rapid Rewards members a birthday present in the digital space that was engaging but cost effective. So, we made a piñata.

AD: AJ Ramirez | CD: Mark Snow


How It Works:

1. Rapid Rewards member receives a personalized email on their birthday inviting them to join the party.

2. Member is redirected to the rapid rewards party domain where they are invited to "swing" at a piñata using either the accelerometer on their phone or their computer mouse/trackpad.

3. After a few swings, the piñata bursts open to reveal one of 12 unique Southwest-themed party gifs.