Cheerleaders don't always get the credit they deserve. Behind all of the glitz and pageantry stand athletes who test the bounds of their minds and bodies every day. We helped the National Cheerleaders Association show themselves and the world just how strong their athletes can be.
Experiential - "What an athlete looks like" photo booth
NCA came to us looking for a way to engage with their athletes during All Star Nationals, their biggest competition of the year. With the help of a photo booth company and a photographer consultant we created a pop-up experience to give the cheerleaders profile pictures worthy of the athletes they are.
Then, after after capturing more than 4000 pictures over 3 days, we created this video.